Creative

In our last blog, Lee spoke about how we had changed one of our vales, which in a way, illustrates our fourth value – creative! When we think of the word ‘CREATIVE’ we often think of artistic skills such as painting and writing poetry however here at Pro-D, we believe creativity is at the core of business success and that the work we do with clients whether it be leadership tranining or business strategy, should spark curiosity and open up new ways of thinking. That’s why our value of ‘Creative’ is woven through everything we design and deliver. Creative learning doesn’t mean irrelevant or silly games for the sake of making things fun so to answer a common question I’ve had this year, No – we won’t be building bridges with spaghetti – apparently this is a thing! However there is a story about a scarecrow which you don’t want to miss…read on!

What does this mean for our clients?

We don’t turn up with just a slideshow and a smile – We aim to evoke curiosity for you to explore topics in a way that make the learning accessible and easy as well as impactful.

We have a deep understanding of how people learn best so all of our indoor sessions are interactive and experiential using bespoke learning resources. We want learning to be accessible to everyone, for it to stick and for it to be fun too. We firmly believe that our creative approach brings lasting transformation and that’s what were all about!

Yorkshire is famous for its breathtaking landscapes, and we have creatively woven those into our offerings too with a range of outdoor experiential offerings often described as ‘life changing’ Not bad feedback at all, so we know we’re getting it right and that our clients love not just what we do but also how we do it.

Creative by Design
From the moment we begin designing work for our clients, we are thinking about how to make it impactful and memorable, and we know that this will look different for every client.

Our office is a hub of innovation with ideas being thrown around, rooms booked to thrash out design ideas, books for inspiration on desks, new resources being tried out, experiences shared and with over 100 years of experience in our L&D team alone, we’ve got our clients covered from all angles.

This is probably an appropriate place to tell the now infamous scarecrow story where Will, enthused by an idea to bring a team day to life, scoured the local villages looking for redundant scarecrows from the scarecrow festivals. Finding a rather large one, Uhtred (nice name!) then lived in our office for 2 weeks shedding straw and taking up an entire desk. Uhtred then had to be transported to Ripley Castle where he played the star role in. Will was relegated to the back seat as Uhtred needed a seatbelt and extra leg room! We just hoped we wouldn’t get pulled over by the police and have to explain why an enormous straw person was taking up the majority of the front of the car – but as a creative bunch, we were prepared to take the risk!

Creative in Partnership
It’s not just about how we work creatively—it’s about helping our clients do the same.

Our aim is to also awaken creativity in others, support them to make more agile decisions, unlock innovation and build confidence in creative and critical thinking so when working with us, you can expect us to ask the questions that help them to approach situations with a different perspectives. Just seeing things with a different view can help to question assumptions and let people explore possibilities safely. We have supported clients to change internal processes, find solutions where they didn’t think there were any and build confidence to think differently.

Creative In Action

One of the things we hear a lot from new clients who come on our workshops here at Forest Farm is that it wasn’t what they expected – in a good way! Many people have had poor experiences of training so expect ‘death by PowerPoint’ or boring lectures and there is none of that with us! We use a range of activities and interaction on our workshops. You will be actively engaged in a way that is comfortable for you and that is relevant and can be transferred to the workplace.

Creative for Impact

Being creative counts for nothing if the learning doesn’t translate into tangible solutions that can be applied in the workplace so we ensure everything we do comes with a sprinkling of that straight talking honesty that Yorkshire folk are renowned for and grounded business sense. Clear next steps, actionable commitments and ongoing support are all part of what makes us the ‘go to’ training provider in Yorkshire and the Humber.

Creative at our Core

Being creative isn’t just an add on, it’s a core part of who we are, helping us engage and develop people and create a lasting change to the fabulous businesses across Yorkshire and the Humber. We do things differently because we truly believe in doing things differently and that’s got to be worth coming in for a coffee and a chat over! How can we support you in your business to think and behave differently?

If you feel we can help or you just want to chat, please get in touch on 01904 628838, we’d love to hear from you.


Written by: Will Matthews

Published: 29 July 2025